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Category Archives: Contribution

Philadelphia Hunger Coalition

Asher Roth is stepping back into the spotlight. The Philadelphia-based MC has officially announced his signing to Def Jam Recordings and is prepping his sophomore album Is This Too Orange? for a spring release.


With the ink fresh on the paper, Roth has been in the studio with Pharrell, Jim Jonsin, and others working on the follow-up to his 2008 debut Asleep in the Bread Aisle, due in March on SRC Records/Def Jam.

“Def Jam is a great place to call home,” said the 26-year-oldrapper, who was previously signed to SRC/Universal Motown. “I’m excited to get back to the basics with good, honest music.”

Island Def Jam President and COO Steve Bartels welcomed him to the family. “The Def Jam brand stands for quality, creativity, and authenticity,” he stated. “We believe Asher Roth delivers all this and more. He’s a great fit for us and we look forward to delivering Asher’s special brand of great hip-hop music as only Def Jam can.”

SRC Records CEO Steve Rifkind added, “Partnering up with Def Jam on Asher’s album is a great opportunity for all parties involved.”

Following the release of his mixtape Seared Fois Gras with Quince and Cranberry and The Rawth EP, a free album with producer Nottz, Roth will release Pabst & Jazz Sessions, a collaboration with The Cool Kids’ Chuck Inglish andproduction duo Blended Babies. His latest collection will be available December 20 on iTunes, with Asher’s proceeds benefitting The Philadelphia Hunger Coalition.

Giving Assistant

In November of 2011, Adrian launched a revolutionary new browser app to raise funds for at-risk kids by doing what you’re already doing on the web.

The Football For Good Giving Assistant raises money to support at-risk kids.

Interested in how it works?

Once installed, the Football For Good Giving Assistant will automatically and effortlessly generate money for the All Day Foundation to support at-risk kids. Every time you make a purchase with any of our over 1,000 online partners — big players such as Amazon, Best Buy, Gap, Orbitz, — a portion of the proceeds is donated to Football For Good to help at-risk kids. It’s that simple. And for every friend you invite who joins and every penny you raise, you’ll earn entries for amazing prizes.

We’re leveraging technology to make a difference.

Ready to join us? Download the Football For Good Giving Assistant today!

Principal Nicki

 Minaj  took time out of her busy schedules to give back to the nation’s educational system at two different high schools. Nicki Minaj joined The Get Schooled Foundation and surprised students at Collins Academy In Chicago. Nicki Minaj acted as the “Principal for the Day” to the more than 400 eager students.  Then she presented three exemplary students with $10,000 college scholarships from Comcast.  And if that wasn’t a full day’s work, she also helped teach a freshman English class, and joined MTV’s Sway Callowayin an all-school assembly to celebrate the students’ and teachers’ accomplishments.




















Green For All Launches “Keep It Fresh” Campaign with Hip Hop Artist Wiz Khalifa

CEO of Green For All, Phaedra Ellis-Lamkins (pictured), SIGG USA, and the Green For All organization has kicked off their latest public awareness campaign, “Keep It Fresh,” partnering with hip hop artist Wiz Khalifa on the 2011 Campus Consciousness Green Carpet Tour. As Wiz drops his album March 29th and embarks on his headlining tour March 31st, he is promoting a different type of green, one that has far reaching effects for all of us. For his Campus Consciousness Green Carpet Tour, Wiz will promote environmental sustainability through his actions and through education. One of the central campaigns of the Green Carpet tour is “Keep it Fresh.”

The “Keep It Fresh” campaign, which runs through April 22nd on Earth Day, is designed to raise awareness about crisis-level water shortages, inspire personal action around water usage and advocate for improving local water situations.

The campaign uses interactive online engagement, onsite activity and offline organization to educate communities about today’s water challenges. Currently, only 1 percent of the earth’s freshwater is easily accessible. 36 states in the U.S. expect to face water shortages within the next five years and at least 14 states in the U.S. are currently experiencing crisis-level water shortages and contamination.

“We are proud to partner with the Campus Consciousness Tour featuring Wiz Khalifa for the ‘Keep It Fresh’ campaign to raise awareness about our clean water crisis and the economic opportunity provided in protecting our fresh water supply,” stated Phaedra Ellis-Lamkins, CEO of Green For All. “Access to clean water isn’t a future problem, it’s a current problem facing many of us, particularly, many of our nation’s low-income communities and communities of color. I am excited about this partnership’s potential to create change through action.”

“SIGG is proud to be partnering with Green For All in its mission to improve drinking water availability and awareness about the necessary steps needed to insure continued access to this basic necessity,” says President of SIGG North America, Rob Dewar. The campaign will be hosting an online giveaway promoted through the ‘Keep It Fresh’ Facebook page, and will be offering a free iPad2 along with custom-designed SIGG bottles that are exclusive to the campaign. For more information, please visit

About Green For AllGreen For All is a national organization dedicated to improving the lives of all Americans through a clean energy economy. The organization works in collaboration with business, government, labor, and grassroots communities to create and implement programs that increase quality jobs and opportunities in green industry – all while holding the most vulnerable people at the center of its agenda.

Phaedra Ellis-Lamkins, CEO of Green For All, is a phenomenal African American female who has committed her career to redefine the face of environmentalism. For her efforts, Lamkins was recognized by The Grio as one of their 100 History Makers In The Making, Ebony in its Power 150, Black Enterprise Magazine 40 Next: Emerging Leaders for Our Future in 2010, and Essence recognized her twice as one of the 25 Most Influential African Americans in 2009 and one of the 21 Leaders of the New School in 2010.

For more information, please visit