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Category Archives: Contribution


Hood Deeds: Toyz N Da Hood w/ Young Jeezy

Snoop Lion Announces Mind Gardens Project, Giving Back To Jamaica

Snoop Dogg, aka Snoop Lion

Snoop Dogg, as his reggae alter-ego Snoop Dogg, announced Tuesday (November 13) his partnership with the Jamaica-based Mind Gardens Project, his latest non-profit initiative to establish sustainable, organic community gardens in the country.

The gardens are being developed to provide fresh fruits and vegetables to school-aged children. Beverage maker, Reed’s Ginger Brew, has joined the effort in giving back, as all parties involved prepare to launch a massive Mind Gardens awareness campaign on

Earlier this year, Snoop Lion unveiled his latest project, Reincarnated, which consists of a soon-to-be released album, a photo book, and a feature-length documentary by VICE and Snoopadelic Films, illustrating his evolution and transition from rap to reggae. This dramatic change came about as a result of the rap legend’s recent personal journey to Jamaica, where he time spent with the culture and people of the land.

Wanting to give something back in return, Snoop partnered with entrepreneur and philanthropist John Paul DeJoria, of Paul Mitchell and Patrón Spirits, for the Mind Gardens Project.

“When I went to Jamaica, we took time to visit these communities in Kingston, and I was deeply affected by the poverty and lack of good food available to the children,” Snoop said. “No child should go hungry. After all the inspiration Jamaica had provided me, I felt compelled to create a program to give back to the community.”

The Mind Gardens Project has already begun work in Kingston, Jamaica with locations in the neighborhoods of Trench Town and Tivoli Gardens. Here, local residents are provided with tools and resources to help them effectively grow their own food. Plans for additional domestic and international locations are in the works for the future.

As a first step to help raise awareness for the initiative, the Mind Gardens Project, with the support of Reed’s Ginger Brew, has launched a campaign on, which empowers people to take the Mind Gardens Pledge and make an effort to learn more about their own local community gardens.

Everyone who takes the pledge will have the chance to win a year’s supply of Reed’s Ginger Brew by visiting

Reed’s Ginger Brews, founded in 1989, is based on traditional Jamaican style ginger ales or “ginger beers” as the locals call it. When it’s CEO/Founder, Chris Reed, learned of Snoop’s Mind Gardens Project, he knew he wanted to get involved.

“We’ve been looking for a way to give back to Jamaica,” says Chris Reed. “Nothing is more basic than food in helping people help themselves. Snoop helping to educate the world on how to eat better, and encouraging communities to grow their own organic food – this is very positive change. We are also excited about rolling out this project to many U.S. cities. My company has always tried to offer people better, healthier options when it comes to what they drink. Our larger goal is about helping people live better, healthier lives. Snoop’s Mind Gardens Project is in line with our vision. We have committed a percentage of our sales this year to help fund the program.”

For more information about the Mind Gardens Project, visit

Swizz Beats named Harlem Hospital Global Ambassador

Hip Hop’s iconic music producer, Kasseem “Swizz Beatz” Dean, has again tapped into his philanthropic side. His wife, Alicia Keys, has already made her mark in global philanthropy and was recently honored for her work at BET’s “Black Girls Rock.”

She is an obvious source of inspiration for Swizz.

The philanthropic arm of the New York City Health and Hospitals Corporation announced that Swizz will help build awareness and philanthropic support for HHC arts and healing initiatives. His work, they say, will strengthen HHC’s ability to provide care and better opportunities to underserved populations.

“As an artist, I understand the important role that art can play as part of the healing process,” said Beatz. “In life, it’s important to give back, so I am honored to partner with New York City’s public hospitals in their mission to provide quality healthcare for all New Yorkers.”

Swizz Beatz was named as HHC Global Ambassador at a celebratory event and fundraiser to mark the opening of the new Harlem Hospital Center Mural Pavilion in September.

“Swizz Beatz is committed to using his creativity, innovation and international stature to help spread the HHC message on a global scale to promote better health in our city and our world,” said Joe Schick, executive director of The Fund for HHC.

Rihanna Gives Back to Hurricane Sandy Victims

Rihanna may have a bad girl persona, but she’s doing good for the victims of Hurricane Sandy.

According to the Grio, the singer hosted a listening party turned benefit concert last night titled, “Rihanna & Friends” at Jay-Z’s 40/40 club in New York City. The event was scheduled to be free, but the decision to charge admission to help those affected by the disaster transformed it into a charitable event. “Now is the time for us to come together and do whatever we can to aid those in need,” she told the Daily News.

The pop star is certainly doing her part. She has already donated 1,000 sleeping bags and is also donating $100,000 the NYC Food Bank.

“It’s really difficult to see something so tragic going on and not be able to do anything about it,” Rihanna expressed in a recent interview. “There’s nothing you can control, it’s Mother Nature. It’s really sad what happened here.”

Flo Rida Gives Back; Creates Cheerleading Competition for Girls in South Florida!

Miami rapper Flo Rida recently called upon his Hollywood friends to help launch an inaugural cheerleading competition, in South Florida.

Flo Rida was joined by Christina Milian, legendary Grammy Award-winning R&B singer Betty Wright and veteran rapper Trina for the Florida Youth Football League Cheerleaders (FYFLC) Cheer Competition.

The artists, which also included Briscoe, Whyl Chyl and TeamPhylte, encouraged the cheerleaders to focus on education, while explaining the importance of teamwork and working together.

“Seeing the young ladies of the FYFLC happy and getting their mom and dad not only to attend but to participate, make events like this so special” said Flo Rida.

Flo Rida and the FYFL (Florida Youth Football League) are currently preparing for the league’s Super Bowl Game, which is scheduled November 18, 2012.

Children’s Rights Benefit & Afterparty

Thanks to all who helped make the 2012 Children’s Rights Benefit and Afterparty a success! The event, which took place in New York City’s Plaza Hotel, was hosted by long-time Children’s Rights board member Darryl ‘DMC’ McDaniels and featured special guest Kasseem ‘Swizz Beatz’ Dean, this year’s winner of the Children’s Rights Champion award. It was a truly special evening for all of our guests and we’re already looking forward to making next year’s event even better.

CP3K WALK 2012

Chris accepting a thank you gift from Carla Sanger, President and CEO of LA's BestOn Saturday, October 27, 2012 LA’s BEST held their 10th annual Family Health Festival for 4,000 Kids and Parents at the Home Depot Center in Carson, CA.

LA’s BEST After School Enrichment Program and Chris Paul’s CP3 Foundation co-hosted the healthy-living festival and 3K walk, exclusively for LA’s BEST children and their families at the Home Depot Center. The LA’s BEST Family Health Festival was created to promote the importance of getting fit and eating well among children and families Chris joins the kids on the 3K.served by the LA’s BEST after school program.

The free health festival was a fun-filled event with a variety of hands-on activities that delighted and informed participants; the event included healthy-snack booths, physical fitness activities, arts and crafts booths, nutrition education demonstrations, dental and medical screenings. Throughout the day, more than 4,000 children and their families participated in the CP3K Walk. This event was not open to the public.

Nick Cannon and 50 Cent Speak Out Against Hunger for For Hunger Action Month!

Several members of the Feeding America Entertainment Council are stepping up and speaking out against hunger by taking part in a video call-to-action. The celebrities include multifaceted entertainer Nick Cannon, television personality Samantha Harris, registered dietitian and Cooking Channel host Ellie Krieger, Food Network and talk show starRachael Ray, actress and television host Alison Sweeney, and music mogul and entrepreneur 50 Cent.

These six hunger-relief advocates recorded a montage video which joins their words into one unified message: together, we can speak out against hunger.

The video is part of Feeding America’s efforts to promote Hunger Action Month which began September 1. Advocates from across the country have joined Feeding America, the nation’s largest domestic hunger-relief organization, to Speak Out Against Hunger™ this September. As recently reported by the U.S. Department of Agriculture, more than 50 million people in the United States, or 14.9% of Americans, are struggling with hunger.

There are several ways to help raise awareness this month to help shine a light on the 1 in 6 Americans facing hunger:

  • Watch the celebrity montage video and share it in your social spaces, like Facebook and Twitter
  • Like your local food bank and Feeding America on Facebook
  • Donate your Facebook status to hunger
  • Go Orange and update your Facebook and Twitter avatar to show your support of hunger-relief
  • Share a hunger fact with your friends
  • Send a postcard to your local elected official and speak up for national nutrition programs
  • Volunteer at your local food bank

To learn more about Hunger Action Month, please visit

Flo Rida gives back to Miami youth

Rapper Flo Rida donates time and money to help the underprivileged kids of his hometown in MiamiNot every hip-hop rapper who’s made millions in the entertainment business blows all the money on booze and babes at clubs.

Rapper Flo Rida is proving he’s a real role model for underprivileged Miami kids who need sports equipment and a safe place to play.

The Miami native, along with NFL stars Vernon Carey, Samari Rolle and Brandon Harris, have donated thousands of dollars to support a team in the National Youth Football League.

That keeps hundreds, if not thousands, of boys and girls off the mean streets of Miami. And, who knows? Maybe a future NFL superstar is in the making.

According to the Miami New Times, Flo Rida and his buddies have donated money, and, more importantly, their valuable time, to the league.

Those donations have made it possible for the boys to have high-quality gear for their protection, and for the girls to form their own cheerleading squads.

It’s not what most people would expect from a hip-hop mogul and superstar, since the images in most rap videos are usually not what anyone would call life-affirming.

It’s a pleasant contradiction for a rap artist. This is one case where actions speak much louder than words.